Are we all weird?

Submitted by Liz Weaver on January 25, 2012 - 1:00pm
Finding your place in an interconnected world.

It seems contradictory that as the world seems to get bigger and more complex that we find ourselves in clusters that often are quite small and quite connected.  In his new book We are all Weird, Seth Godin explores this duality of both large scale forces that seem to be out of our control and the smaller scale where we are driving the change. 

We see this happening in communities.  Increasingly, neighbourhoods are becoming a place of opportunity and change.  We can wrap our arms around the context of our neighbourhood when it becomes increasingly more challenging to wrap our minds around how to change a city, a province or a country. 

Seth Godin writes about the opportunities in marketing to the weird by choice - those individuals and neighbourhoods who are standing up and choosing to be different.  It is in the choosing - that makes you weird, and has others take notice of you. 

It's an interesting book and one I recommend - especially if you think you are unique and dare I say it - weird...